Case Studies
How We Helped a Local Business Achieve a Top Google Ranking
10 August 2023
Client Overview
Our client, SkyHigh Fitness, a boutique fitness studio in Miami, Florida, struggled with attracting online customers. Their website had minimal visibility, leaving them outperformed by competitors. They approached us with one clear goal: dominate local search rankings to draw more foot traffic and online inquiries.
SkyHigh Fitness faced significant obstacles. Their website ranked beyond page five for vital search terms like “fitness studio Miami,” making it nearly invisible to potential clients. The website was slow to load, creating a frustrating experience for users and negatively affecting its search ranking. Additionally, the site had minimal content, which limited its organic traffic potential and user engagement.
Our Approach
To overcome these challenges, we developed a tailored SEO strategy built around technical improvements, strategic content creation, and targeted outreach efforts.
1. SEO Audit & Keyword Research
We started with an in-depth audit to identify bottlenecks and prioritize fixes. Using our research, we targeted high-impact keywords, including:
“Personal Training Miami”
“Affordable Gym Near Me”
“Best Fitness Classes Miami”
2. Content Strategy
Our team created compelling blog content addressing common fitness queries and local interests. We wrote articles such as “Top 10 Workouts for Beginners in Miami” and “Benefits of Hiring a Personal Trainer,” ensuring we used the identified keywords effectively. This not only improved SEO but engaged the audience and kept visitors on the site longer.
3. Technical Enhancements
Improving website performance was essential. We boosted speed by compressing large images and implementing caching. Additionally, we optimized metadata, fixed broken links, and made the site fully mobile-responsive to enhance user experience and indexing.
4. Link Building Campaign
To improve domain authority, we executed an outreach campaign, earning backlinks from reputable fitness blogs and local directories. Collaborating with Miami-based lifestyle sites also positioned SkyHigh Fitness as a trusted local authority.
Results
After three months, the outcomes exceeded expectations. SkyHigh Fitness secured the #1 ranking for “Miami Fitness Studio” and “Personal Training Miami,” along with first-page rankings for over 12 other high-impact keywords. Organic traffic surged by 240%, jumping from 5,000 monthly visits to 123,000. Engagement improved significantly as average session duration increased from 58 seconds to 2 minutes 34 seconds.
Additionally, their lead conversions soared by 78%, with most new sign-ups directly attributed to organic search.
Client Testimonial
