novoralabs.com

info@novoralabs.com

Your Business, Our Priority – 24/7 Support

Unlock Your Growth Potential – Start Today!

Case Studies

Building a Powerful Brand Identity for a New Energy Drink

10 August 2023

Client Overview

Our client, Bolt Energy, was launching a new energy drink into a highly competitive market. While they had a great product—packed with natural caffeine, B-vitamins, and zero added sugars—they lacked strong branding and market positioning. They needed an eye-catching identity, a compelling brand message, and a marketing strategy that would stand out from established competitors.

Before partnering with us, Bolt Energy faced major hurdles:

  • No distinct brand identity – No logo, packaging, or unique selling proposition.

  • Low market awareness – A brand-new product with zero consumer recognition.

  • Highly competitive industry – Competing against giants like Red Bull and Monster.

  • No digital presence – No website, no social media presence, and no structured marketing strategy.

Our Approach

We designed a complete branding and digital strategy for Bolt Energy, ensuring a powerful and engaging brand launch.

1. Branding & Packaging Design

We crafted a unique brand identity with:

  • A bold, lightning-inspired logo to reflect high energy and power.

  • A striking color scheme (electric blue and neon yellow) for high shelf visibility.

  • Modern can packaging design with sleek typography and dynamic energy patterns.

  • A catchy tagline: “Unleash the Bolt!”

2. Website & E-Commerce Setup

To establish credibility and enable direct-to-consumer sales, we built a conversion-optimized website featuring:

  • Product details, nutritional benefits, and pricing.

  • A seamless e-commerce system with multiple payment options.

  • Customer testimonials and user-generated content integration.

3. Social Media & Influencer Marketing

We launched Bolt Energy’s presence on Instagram, TikTok, and YouTube, leveraging:

  • Viral video marketing campaigns featuring high-energy stunts and challenges.

  • Fitness influencers and athletes promoting the product.

  • User-generated content contests encouraging customers to showcase their energy-filled moments.

4. Retail & Promotional Partnerships

To expand reach, we partnered with:

  • Local gyms and fitness centers offering samples and exclusive promotions.

  • Sports events sponsorships to build brand association with performance and endurance.

  • Convenience stores and gas stations for easy accessibility to customers.

Results

Within six months of the launch, Bolt Energy achieved remarkable growth:

  • Over 50,000 cans sold within the first quarter.

  • Increased brand recognition with a 40% increase in social media followers.

  • Secured deals with 150+ retail locations across the country.

  • 1 million+ video views on social media marketing campaigns.

Bolt Energy became a recognized name in the market, successfully competing with established brands by offering a fresh and bold identity.

Client Testimonial

"Novora Labs gave our brand the energy boost it needed! From the logo to the marketing, everything was executed flawlessly. We went from having nothing to competing with industry giants, all thanks to their strategy."
Jason Mitchel
Co-Founder of Bolt Energy
top

Let’s Bring Your Vision to Life!

Tell us a bit about your project, and we’ll get back to you with a tailored plan.

Service Pages form